Every Organization Has Two Types of Team Members: Doers and Presenters
Discover the real difference between those who get the job done and those who just look the part. Learn how recognizing and empowering your true performers can transform your business from within.
Viktor
9/6/20252 min read
In every company, you’ll find two kinds of professionals — those who focus on achieving meaningful results, and those who focus on appearances. While both may play visible roles, understanding the difference between them can help leaders build stronger, more productive teams.
The Doers are the backbone of any successful organization. They show up every day ready to contribute, driven by purpose and accountability. They understand their goals, follow through on commitments, and take pride in their work. These individuals thrive on collaboration, set measurable objectives, and continuously seek feedback to improve and grow. They are motivated not by recognition alone, but by progress and impact.
The Presenters, on the other hand, often focus more on visibility than on value. They may be charismatic and socially engaging, but their energy tends to center around perception rather than performance. While their confidence can be an asset, without genuine results, it can create imbalance within teams that rely on consistent execution.
For leaders and managers, the key lies in recognizing these differences and cultivating an environment that celebrates substance over showmanship. Here are a few ways to do that:
Encourage creativity: Invite your doers to share ideas and explore new ways of working. Show them that their voices matter and that innovation is valued.
Communicate clearly: Set transparent goals, define expectations, and ask what obstacles may stand in the way of success — then work together to remove them.
Recognize and motivate: Public acknowledgment of genuine achievements goes a long way. When people feel seen and appreciated for their hard work, they’re inspired to go even further.
Support their growth: Take time to understand your team members’ career goals and help them reach them. When employees feel supported, loyalty and performance naturally follow.
Take a thoughtful look at your team. Identify your dependable doers — the ones who make progress happen — and invest in them. Empower them with trust, recognition, and opportunity, and they’ll take your business to new heights.
At FranNest LLC, we believe in nurturing the doers — the ones who make ideas real. If you’re ready to build a team or franchise culture that thrives on authenticity, performance, and purpose, partner with us today and let’s grow together.